PREMIER REGAL TRANSPORT — WEB BRAND GUIDE
Updated: 6 September 2026

PRIMARY MARK
The approved mark is the gold PRT monogram with a crown above and car silhouette below.
The owner selected the mark previously displayed in the website footer.
Use this artwork in the header, footer, About, media kit and share cards.
Do not use the former circular badge or draw a replacement logo.

MASTER AND WEB FILES
/media/mark-round.png — original 1024 × 1024 raster master (despite its legacy filename, use it as a square, without a circular crop).
/media/prt-logo.webp — 512 × 512 optimized web copy.
/media/prt-logo-transparent.svg — transparent web wrapper around the original raster artwork, using an SVG filter to remove its dark backdrop. It is not a true vector master or a redrawn logo.
/media/prt-logo-{32,64,180,192,512}.png — favicon/app size copies.
The master remains unaltered. No editable vector original has been supplied.

APPLICATION
Retain the crown, letters, car silhouette and bottom rule together.
Keep proportions; do not stretch, crop, recolour or animate the mark.
Use at least one crown-height of clear space around the artwork.
Website header: 96px square on desktop, 48px on phones and 40px below 380px.
Footer: 160px square. Media kit: larger display size. About uses a liaison coordination overview.
The website pairs the mark with the Premier Regal / Transport wordmark.
Use the transparent SVG wrapper on the website's dark surfaces. Keep the original raster master for source artwork; do not advertise the wrapper as an editable vector logo.

COLOUR
Ink #06110C — primary background.
Forest #0D2017 — supporting dark surface.
Charcoal green #172B22 — reading panels, journey cards and other raised content surfaces.
Ivory #F3EBDA — primary light text on the dark surfaces.
Gold #C6A35A — accents and buttons.
Light gold #E0C37A — hover emphasis.
Muted #B7C1B6 — secondary text on dark backgrounds.
Keep reading panels charcoal green with light ivory text. Gold is reserved for accents, links and controls; verify contrast when adding new text or backgrounds.

TYPOGRAPHY
Cormorant Garamond: editorial headings.
Outfit: body, labels, navigation and forms.
Maintain readable body text, visible keyboard focus and at least 44px principal controls.

PHOTOGRAPHY
Black vehicles must be real photographs of identifiable models.
Do not reconstruct vehicle details, invent liveries, or imply a photographed example is the assigned vehicle.
Use accurate location photographs for destination pages, with source and licence attribution.
All 36 published destination guides use distinct real location photographs, with responsive card copies and source credits at /media/destinations/CREDITS.md.
Only publish staff portraits, testimonials, press, roles and credentials when verified and approved.
Photo licences apply separately from the company brand permission.

GROUP VEHICLE CLASSES
Jet Sprinter: 8–12 seats, depending on cabin layout. This is a seating-configuration range, not a minimum passenger party size.
Executive van (Mercedes-Benz Sprinter / Ford Transit): up to 15 passengers.
Minibus: up to 24 passengers.
Coach: up to 40 passengers.
Luggage for these group classes is confirmed with the PRT liaison; do not publish a numeric bag allowance. Seating configuration, available model and suitability are confirmed for the requested journey.

EDITORIAL USE
Use the mark to identify Premier Regal Transport accurately.
Contact support@premierregaltransport.com for alterations or other usage.